THERE IS A GENERAL BELIEF THAT ARTISTS ARE BAD AT MARKETING. I BELIEVE ARTISTS, IF THEY CHOOSE TO, ARE GREAT AT MARKETING - THEY JUST DON'T CARE ABOUT IT. I'M BASING THIS ASSUMPTION ON MY OWN PREFERENCES. LET'S CALL THIS A SUBJECTIVE ANALYSIS OF ONE ARTIST'S DISLIKE OF MARKETING. EVERY BIT OF TIME I SPEND ON "MARKETING" (BRAND IDENTITY [OR PERSONAL IDENTITY IN THE CASE OF ARTISTS,] FIDDLING ON THE COMPUTER, CONNECTING WITH BUSINESS-Y INDIVIDUALS) IS TIME AWAY FROM MY ART, BUT